Milk subscription
Make fresh milk part of your morning. Choose your available quantity and delivery schedule, and manage pauses in the app.
FOOD FOR YOUR FAMILY. CARE FROM OURS.
Good food.
Nothing
to hide.
From meat and dairy to the staples, oils, pickles, fruit and vegetables you bring home. The same care we would give food for our own family.
Just like buying in your village.
FOOD IS PERSONAL. SO IS OUR PROMISE.SCROLL TO DISCOVER
Order through the My Village Farm app.
Public download coming soon.
Exactly as promised. Nothing more. Nothing less.Care in every choice.
01 / THE QUESTION THAT STARTED IT
“But is it
really what
it says it is?”
An honest question.A very personal reason.
A NOTE FROM OUR FOUNDER
When I bought milk, meat or everyday groceries, a question stayed with me: am I really getting what I think I’m buying?
When I purchased mutton, I wanted to know it was actually mutton. I didn’t want to wonder about adulteration. I wanted transparency.
In my village, buying milk feels different. I can see it. I know what I’m getting. I want our customers to have that same feeling, to understand their food and feel good about what they feed their children. We bring the care we would give our own household to the food we offer yours.
“Exactly as promised.
Nothing more. Nothing less.”
That’s our motto.
No changes to the promise.The founder,
My Village Farm
No changes to the promise.The founder,
My Village Farm
02 / FOR THE WHOLE FAMILY TABLE
Your kitchen.
Our care.
Meat, dairy, rice, millets, wood-pressed oils, homemade pickles, fruit and vegetables. Chosen with the care we would bring to food for our own household.
MEAT / CHAPTER 01
Open fields. A clear identity.
Our meat story begins with goats and rams raised in fields, not cages. We do not buy sick goats because they are cheaper, or use antibiotics or illegal drugs to increase weight. Goat and ram have their own identities; we do not mix meats or pass one off as the other. That care begins before preparation, with a clear promise about the animal you choose.
MEAT / CHAPTER 02
A morning planned around your order.
We never freeze our meat. Fresh delivery is why we take preorders: your order helps us plan the day before, and we start cutting fresh mutton early in the morning for the day’s orders. We test every batch for quality and mixing. For eligible orders, preparation streams offer a closer look when the vendor’s stream is available. Visibility supports the story; it does not replace testing.
MEAT / CHAPTER 03
Fresh preparation. A clearly marked pack.
The meat you ordered keeps its identity from preparation to your doorstep. Our promise is no species mixing, no frozen meat and batch checks for quality and mixing. Choose the available cut, quantity and delivery date in the app, then follow order updates as your delivery comes home.
Know what goes into the promise.
DAIRY / CHAPTER 01
Before the first cup of chai.
A household wakes up in small rituals: the first chai, breakfast being made, a glass poured before the day begins. Our dairy story starts early with fresh morning milking for the day’s orders. It is the village feeling our founder remembers, wanting to understand where your food begins, and bringing that same sense of care to another family’s table.
DAIRY / CHAPTER 02
One dairy shelf. Many daily rituals.
Milk is only the beginning. There is curd beside a meal, ghee stirred into cooking and paneer ready for a favourite recipe. Each product deserves its own clear identity and description. Our quality section brings together the standard for each dairy product, our response and the checks behind those standards.
DAIRY / CHAPTER 03
Dairy for your doorstep.
Milk, curd, ghee and paneer each deserve their own product identity. From morning milk to the curd, ghee and paneer in your kitchen, choose each item for the meal you have in mind. Check the product details in the app for the dairy you choose, and follow your delivery through order updates.
Know what goes into the promise.
RICE & MILLETS / CHAPTER 01
A pantry story starts with the grower.
Our farmer partnership is built around an agreement to grow organically without pesticide use. We support that relationship with knowledge, guidance and needed inputs, alongside buying the produce. Rice and millets belong in this wider sourcing commitment: everyday grains deserve the same attention as the food at the centre of a special meal. The available product information should make the variety and quantity clear.
RICE & MILLETS / CHAPTER 02
Dry grains. Protected pantry food.
Grain care has practical questions: how much moisture is present, is there foreign matter, and are grains damaged or insect-damaged? The FSSAI guide below explains these checks. Our planned packing approach is to keep grains dry, protect them from moisture and check the integrity of the seal. The pouch and sack designs in the next chapter show that direction; they are not a claim that a specific packing procedure is already operating.
RICE & MILLETS / CHAPTER 03
Rice sacks. Millet pouches. Everyday clarity.
Rice for the family meal. Millets for a breakfast you make your own. Know the variety, quantity and product identity of the pantry food you choose. Order from the products available in the app, then follow the updates until your essentials reach home.
Know what goes into the promise.
WOOD-PRESSED OILS / CHAPTER 01
Care begins with the everyday pour.
The oil that goes into a family meal deserves attention too. It may not be the ingredient everyone sees, but it belongs in the same conversation about choosing food carefully. Our range includes wood-pressed cooking oils, giving this quiet kitchen essential its own place alongside the meat, dairy and staples you bring home.
WOOD-PRESSED OILS / CHAPTER 02
Protecting the oil matters, too.
Oil quality is more than its name. Acid value or free fatty acids help investigate deterioration; peroxide value helps assess oxidation. Our packaging intention is to protect the oil from unnecessary exposure to light and air, with an intact closure and clear product identification. These are design goals, not a published storage or bottling procedure. We use only wood-pressed oils across our homemade vegetarian and non-vegetarian pickle range.
WOOD-PRESSED OILS / CHAPTER 03
The oil you chose, clearly bottled.
Care for a family meal includes the oil that goes into it. Our range includes wood-pressed cooking oils, and we use only wood-pressed oils in our homemade pickles. Choose the available oil and quantity from the app’s product information. Check the product label for the oil you choose.
Know what goes into the promise.
HOMEMADE PICKLES / CHAPTER 01
A familiar spoonful of home.
A pickle can turn a simple plate of rice into a meal that feels familiar. Our homemade range includes vegetarian and non-vegetarian pickles, made with the care we would bring to food for our own table. Both deserve a story of their own, something chosen for the meals you love, rather than an afterthought beside them.
HOMEMADE PICKLES / CHAPTER 02
The recipe we’re developing.
A premium pickle begins with a clear ingredient story. Our proposed recipes pair raw mango or a selected vegetable, or the named meat for a non-vegetarian variant, with wood-pressed oil, red chilli, mustard, fenugreek, turmeric and salt. Garlic may feature in a separate variant. Only wood-pressed oils will be used across our homemade pickle range.
Proposed recipe concept · the oil variety and each recipe are being finalised. Final ingredients and allergen information will appear on each product label.
HOMEMADE PICKLES / CHAPTER 03
A jar with a clear ingredient promise.
Vegetarian and non-vegetarian pickles have their own place in our homemade range. Both use only wood-pressed oils. A spoonful beside rice should be a choice you feel good about. Check the variety, ingredients and quantity in the app before ordering. We do not substitute a generic ingredient list for the recipe of the pickle you choose.
Know what goes into the promise.
FRUIT & VEGETABLES / CHAPTER 01
Good food begins with growing hands.
Fruit and vegetables connect the family table to the people growing the food. Our farmer agreements commit to organic growing without pesticide use. The relationship is about more than the moment a crop is ready: we want to support the growing journey, with a shared understanding of the food we are working towards.
FRUIT & VEGETABLES / CHAPTER 02
Guidance, inputs and a buyer.
Our partnership includes growing knowledge, practical guidance and needed inputs, alongside buying the produce. Support and purchase belong together in the relationship. If you are a farmer who shares this approach, the partnership details below connect you directly with our team. We would like to hear about what you grow and explore working together.
FRUIT & VEGETABLES / CHAPTER 03
Fruit and vegetables, ready for home.
Good produce begins with care in the field and ends with a place at your table. Behind the range is our farmer agreement on organic growing without pesticide use, supported by knowledge, guidance, needed inputs and buying the produce. Choose what is available for your address in the app and follow your order as it comes home.
Know what goes into the promise.
Our farmer partnership, and how to join
Our farmer agreements commit to organic growing without pesticide use. We offer knowledge, guidance and needed inputs, and buy the produce, supporting the growing journey as well as the harvest.
Farmers, join usCall 63009 50960 about a partnership.
THE QUESTIONS BEHIND GOOD FOOD
A closer look.
Clearer answers.
The standard to look for. The care behind our response. Explore each category, the checks that matter and the official guidance behind them.
MEAT / THE QUALITY GUIDE
Identity & quality, batch by batch.
Our response: every batch is checked for quality and meat mixing. We do not mix or substitute species, buy sick animals for a lower price, or use drugs to increase animal weight. Fresh morning preparation begins with your preorder.
The standard: meat should match its declared species and be fit for consumption. Species-specific PCR is a laboratory method for investigating species identity; appearance alone cannot establish it.
Know the promise & the questions to ask
FSSAI guidance describes concerns such as species substitution or cheaper meat mixed in, added water that increases weight, and chemical treatment used to disguise poor condition. These are reasons to ask careful questions, not allegations about any seller.
Our response: no species mixing or switching, field-raised goats and rams, and fresh morning preparation for preorders. Eligible preparation streams offer visibility; a video alone does not prove species identity or food safety.
Read the FSSAI meat and poultry guidance (PDF).
DAIRY / THE QUALITY GUIDE
Fresh beginnings. Product-specific care.
FSSAI dairy testing manual (PDF) ↗ · Adulterant methods (PDF) ↗
The standard: milk, curd, paneer and ghee each need their own composition, freshness and hygiene checks. A fat or density reading alone cannot establish purity.
Our response: our milk begins with fresh morning milking for the day’s orders. We bring that same promise of clear product identity to curd, paneer and ghee: what you choose is what we promise to deliver.
Checks behind the standard: explore the methods used to assess each dairy product below.
Milk composition & freshness
Sensory (organoleptic) checks; lactometer / density; fat by the Gerber method; solids-not-fat (SNF); titratable acidity; clot-on-boiling; alcohol stability; and freezing point to investigate added water.
Reference: NDDB procurement manual (PDF).
Adulteration screens
Tests can look for starch, sucrose, glucose, urea, neutralisers, detergents or soap, added salts, cellulose, maltodextrin, skimmed milk powder, foreign fat, formalin, hydrogen peroxide and boric acid or borates.
Reference: FSSAI adulterant testing methods (PDF).
Hygiene & contaminants
Microbiological checks include total bacterial count, coliforms / E. coli, and yeast and mould. Separate laboratory analyses can investigate antibiotic residues, pesticide residues and aflatoxin M1.
References: NDDB microbiology and FSSAI milk survey (PDF).
Curd, paneer & ghee need their own checks
Curd: fat and total solids describe composition; starch testing checks for added starch. Paneer: moisture and fat by acid digestion describe composition; starch testing checks for added starch. Ghee: moisture and free fatty acids assess composition and quality; butyro-refractometer readings, Reichert-Meissel and Polenske values, and vanaspati or foreign-fat screens help investigate fat identity.
References: FSSAI dairy testing manual (PDF) and milk products guidance (PDF).
A normal density or fat result alone does not establish purity. Different tests answer different questions; there is no single universal “21 tests” checklist for every dairy product.
RICE & MILLETS / THE QUALITY GUIDE
Good grains. Care from the grower.
The standard: grains should match their stated variety and be assessed for moisture, foreign matter, damage and insect damage. These checks help assess their condition before storage and packing.
Our response: rice and millets belong to our farmer partnership: an agreement to grow organically without pesticide use, backed by growing guidance, needed inputs and buying the produce. Our planned packing approach prioritises dry grains, moisture protection and intact seals.
Checks behind the standard: moisture determination, foreign-matter examination, and damaged and insect-damaged grain assessment.
WOOD-PRESSED OILS / THE QUALITY GUIDE
An honest everyday pour.
The standard: cooking oil should match its declared identity. Deterioration, oxidation and possible mixing need appropriate assessment; the pressing method alone does not establish purity.
Our response: our range is built around wood-pressed cooking oils. We also use only wood-pressed oils in our homemade vegetarian and non-vegetarian pickles. Our packaging plan focuses on protecting the oil from unnecessary light and air exposure.
Checks behind the standard: acid value / free fatty acids for deterioration, peroxide value for oxidation, and fatty-acid profiling to investigate identity against the relevant oil standard.
PICKLES / THE QUALITY GUIDE
A clear recipe. A familiar spoonful.
The standard: the named ingredients, preserving medium and product type should be clear. The recipe determines the relevant checks; vegetable and meat pickles cannot share a blanket testing checklist.
Our response: we make vegetarian and non-vegetarian pickles with only wood-pressed oils and the care we would give food for our own household. Each variant has its own ingredient story, with the final recipe and allergen information on its product label.
Checks behind the standard: salt determination and acidity testing are relevant to suitable fruit and vegetable pickle recipes. Meat pickles need assessment suited to their own formulation and product type.
FRUIT & VEGETABLES / THE QUALITY GUIDE
Care starts in the field.
The standard: produce should be correctly identified and meet applicable pesticide-residue limits. Laboratory residue analysis assesses this question; a clean appearance alone cannot answer it.
Our response: our farmer agreements commit to organic growing without pesticide use. We support farmers with growing knowledge, guidance at every step and needed inputs, and buy the produce they grow under that agreement.
Checks behind the standard: pesticide-residue analysis, interpreted against the applicable limits for the crop and substance. Our sourcing commitment begins with the farmer and the growing practices.
FRESHNESS STARTS THE DAY BEFORE
Good food takes
a little forethought.
We take preorders because fresh meat and milk need preparation. Your order helps us plan the day before, so we can begin early the next morning.
01 / ORDER AHEAD
You choose.
We prepare for tomorrow.
Tell us what you need in advance. We plan the day before, around the orders coming in, instead of promising to prepare fresh food at a moment’s notice.
Check the available delivery date and preorder cut-off in the app.
02 / AN EARLY START
An early start.
For a fresh day.
Early in the morning, we start cutting fresh mutton and preparing fresh milk for the day’s orders. That work begins before your food sets off for home.
For eligible meat orders, you can watch preparation when the vendor’s live stream is available.
03 / COMING HOME
A familiar routine.
A little more trust.
Follow your order as it is prepared and delivered. From the milk you pour to the mutton you cook, our promise stays the same: exactly as promised. Nothing more. Nothing less.
Make it a regular thingDelivery dates, cut-offs and product availability are shown in the app.
For the milk you pour.
For the people you love.
For the people you love.
03 / OPENNESS YOU CAN EXPLORE
Trust starts
with seeing more.
A label is a beginning. We believe you deserve the details, too.
01
Take a look at the journey What you choose should be clear.
The product. The quantity. The supplier information available. Explore the details in the app and choose what belongs on your table.
04 / A LITTLE CLOSER TO HOME
From “ordered”
to “it’s here.”
The wait feels different when you know what’s happening. Tap a step and follow along.
A little peace of mind,
along the way.
along the way.
9:41
Your everyday goodness
YOUR NEIGHBOURHOOD
Being packed
Your order is taking shape.
A little care, before it comes home.
Your everyday essentialsOn the way to a good day.
✓In the loop.
At every step.
At every step.
Interactive illustration, not a live order.
MILK & MEAT SUBSCRIPTIONS
Your everyday milk.
Your planned meat meals.
Order once for a routine that suits your home. Choose from the subscription products and schedules available in the app.
Meat subscription
Plan the meat meals you look forward to. Choose an available meat subscription and schedule so we can prepare ahead.
Make it your kind of week.A good kind
YOUR EVERYDAY, SORTED
A good kind
of routine.
Try it: tap the days that fit your week.
5 little fresh starts this week.
Fresh starts.
On repeat.
On repeat.
05 / GOOD HABITS, GOOD MORNINGS
The same cup.
A fresh morning.
You remember how everyone takes their chai.
We’ll help you remember the milk.
Set a schedule for eligible essentials. Pause when life takes you elsewhere. Make it feel like your routine.
- Pay before your subscription starts.
- Monthly renewal from your MVF wallet, until you cancel.
- Wallet short? Complete payment with Razorpay before deliveries continue.
- Eligible missed-delivery credits reduce your next bill.
FROM OUR VILLAGE FEELING TO YOUR FAMILY TABLE
Food is personal.
So is our promise.
For the people you love. For the food you choose.
For that good feeling of knowing what’s coming home.
THE THINGS YOU’RE WONDERING
Good questions.
Straight answers.
No small print surprises.Why do you take preorders?
Freshness takes preparation. We plan the day before and start early in the morning with fresh mutton cutting and fresh milk preparation. Check the app for available delivery dates and preorder cut-offs.
Can I place a one-time order?
Yes. Shop for what you need without a subscription. Subscriptions are an option for eligible products when you’d like regular deliveries.
Can I watch my order being prepared?
The app supports live preparation viewing for eligible meat orders when the vendor’s stream is available. Availability depends on the product, order and vendor. It is not available for every item.
How are monthly subscriptions billed?
Your first payment is required before activation. After that, your subscription renews monthly using your MVF wallet until you cancel. If the balance is insufficient, you’ll be asked to pay with Razorpay before deliveries continue. This is not an automatic debit from your bank account.
What if I pause or miss a delivery?
Manage pauses and your schedule in the app. Eligible missed deliveries are credited toward the next bill. Review subscription details and applicable cut-off times before making changes.
When can I order in my neighbourhood?
The customer app is preparing for public launch. Download details will be shared here when available, and you can check delivery availability for your address in the app.
DOWNLOAD THE MY VILLAGE FARM APP
Your village.
In your pocket.
Plan your preorders, manage milk and meat subscriptions, and follow your deliveries.
Our customer app is preparing for public launch. The Android download link will appear here when available.
Good roots.Honest intentions.